Royal Ascot Racecourse Decked Out with Bespoke Flower for Events

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Royal Ascot were seeking an experienced event florist to create some outstanding and eye-catching corporate flower arrangements. The objective was to transform the interior of their summer house. As Britain's most valuable race meeting, Royal Ascot required an acclaimed florist for events to transform their hospitality space for the upcoming 2022 races.

Bespoke floral arrangement featuring naturally preserved stems
Flowers for Events: Bespoke Preserved Arrangement
Single dried flower bouquet featuring a variety of light and royal blue roses and flowers
Flowers for Events: Bespoke Dried Flower Arrangement

THE BRIEF

With this environment already filled with beautiful décor, Royal Ascot entrusted us to bring some unique floral designs into their hospitality space.

Drawing inspiration from the historic racecourse, our team began designing an installation to be the main feature of the space and turn the heads of every visitor. We also considered the colours used for all arrangements to fit within the spaces perfectly.

Bespoke floral horse installation featuring preserved stems and moss
Flowers for Events: Floral Horse Installation

INSPIRATIONS

The client also provided our team with mood boards that contained pictures of what Royal Ascot imagined for their floral installations. Carefully studying the colours and textures used in each picture, they took into consideration how to bring all these points into the final product.

A bespoke bouquet created to be the feature of this table arrangement
Flowers for Events: Bouquet Arrangement
Eucalyptus is at the heart of this bespoke arrangement
Flowers for Events: Preserved Floral Arrangement
 Two standing vase arrangements of bespoke flowers
Flowers for Events: Preserved Floral Arrangements

CONCEPTS

With the shape of the main design already agreed upon, we created a list of ideal stems we could use to obtain the desired effect with different colour options. These stems included Light Blue Roses, Green Ruscus, Lilac Asparagus Fern, and Purple Limonium.

We also considered the stems we would use in each vase arrangement. It was important for each of these arrangements to be the perfect balance between nature and bright bursts of colour.

Bespoke corporate flower arrangements: a floral composition in the shape of a horse
Flowers for Events: Illustration of floral horse installation

OUR FLORAL DESIGNS

The main installation we created was a handsome horse-shaped floral composition. We used a variety of green stems, such as Ruscus, Ivy, Steal Grass, and Fern. The combination of these stems created a very natural look, reminiscent of the racecourse the hospitality area overlooks. Adding Light Blue Roses and Purple Limonium down the mane also provided some colour that became even more striking compared to the neutral greens. We also brought a similar colour scheme to the completed vase arrangements that feature throughout the Summer House.

For more information see the complete set of images for the Floral Installation of the Royal Ascot Races.

Bespoke single preserved flower arrangement in a vase
Flowers for Events: Bespoke Dried Flower Bouquet
Two dried flower arrangements, created using dried flowers and infinity roses
Flowers for Events: Two Bespoke Dried Flower Arrangements

Amaranté is an Experienced Event Florist

Our corporate flower arrangements cater to every event and client type. Please fill out the enquiry form below if you're considering using us to bring your event vision to life. Please provide as much information as you can too. For instance, the space you are working with, what kind of design you have in mind and how we can help you with it.

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