Bespoke Floral Arrangements for Fitzgerald's Woodlands Hotel in Ireland

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Wanting to use unique floral designs to enhance their beautiful, inviting space, we partnered with our first international client, Fitzgeralds Woodlands Hotel and Spa. Their objective was to create a variety of remarkable floral installations inspired by the natural and organic surroundings of the Hotels Limerick location in Ireland.

The Fitzgeralds Woodlands is a founding member of Original Irish Hotels. They were seeking a creative and experienced event florist who could design and produce flowers for hotels. This is an 89-room award-winning four-star hotel, which began life more than 40 years ago as a four-bedroomed bed and breakfast. Fitzgeralds Woodlands has something for everyone: whether you're seeking a night away, a short break, a longer holiday, or a corporate event, they have something for everyone. Their management sought an event florist to design, create and install luxury floral arrangements that would perfectly fit into this four-star facility.

Bespoke floral door decoration installed on the main hotel entrance.
Flowers for Hotels: Floral Door Decoration
A Tall floral tree created with infinity roses and dried flowers
Corporate Flowers for Hotels: Floral Tree

The BRIEF

From the beginning, hotel management was keen on a design with a style and character to exalt the hotel's brand and theme in terms of colour and style of the designs. It was also important that everything should be sustainable and organic, which perfectly aligned with our values of sustainability of only using ethically sourced, sustainable materials. Our experience as a corporate event florist suggested we use a lot of foliage and stems. Our objective was to give the impression that they've been taken directly from nature to maintain their desired natural and woodland look.

Create Attractive Areas for Photos and Selfies

An essential requirement for corporate flower arrangements and flowers for hotels is to ensure every area we decorate is suitable for the best possible selfies and photos. To achieve this, our florists analysed the top Instagram posts at competitor locations to explore the most aesthetically pleasing photos. Starting from here, we gained knowledge of typical installations that people love to pose in front of. At the same time, we were very careful not to take anything away from the luxurious interiors of the existing design and look of each ambient.

A one-of-a-kind flower wall for hotel, created especially for The Fitzgerald's Woodlands Hotel.
Flowers for Hotels: Flower Wall
A floral chandelier with bouquets beneath it on elegant lounge chairs.
Flowers for Hotels: Floral Chandelier and Bouquets

INSPIRATIONS

Nature was a key point of inspiration for these hotel flowers. Given the gorgeous location of this luxury four-star hotel and spa, we wanted to take the most beautiful parts of the natural world and bring them forth into every floral arrangement we designed, produced and installed. With nature still top of mind, our team became enthused by the idea of recreating natural forms and textures within arrangements directly inspired by the outdoors.

Another key point of inspiration came from an analysis of the top Instagram posts tagged at the Woodlands. From these findings, our team deduced that guests mostly took the most popular photos from this location during weddings and in people's hotel rooms. This encouraged our team to think about floral installations that would be perfect for different parts of the hotel, allowing people to enjoy the eye-catching, beautiful florals throughout the hotel during their stay. The objective was also to increase overall social engagement. 

Three hanging dried floral installations.
Flowers for Events: Hanging Flower Installations in Meeting Room

CONCEPTS

For this luxury hotel, we needed to provide corporate flower arrangements that would be suitable for different parts of the interior. While we planned to keep the same colour scheme throughout all the installations to provide a continual, shared theme, our team also planned for each arrangement to compliment the space where we would place it, making them all unique in their way. Having studied each space, our florists proposed seven different installations in the lobby and 2 in the atrium. 

CREATION

After consulting with our farmers, our team set to work to bring all the beautiful arrangements in the drawings to life. Bringing together stems such as sage green foliage, green Amaranthus and Ivy trails to create the ultimate green, natural look combined with our long-lasting pink and white Infinity Roses.

 Another view of a chandelier floral installation
Flowers for Events: Floral Hanging Installation
Bespoke bouquets featured underneath a hanging installation.
Flowers for Events: Hanging Installation with Bespoke Bouquets

FINAL DESIGNS

Across the hotel lobby, we designed seven different installations, all unique to the specific parts of the lobby. Several larger installations, such as an Indoor Tree, Portable Wedding Flower Wall, and Suspended Chandelier arrangement, were designed to keep the desired natural look while also being a striking, eye-catching addition to the space.

Every installation was also designed to be perfect for every type of photographable moment. At the key focal point for the hotel entrance, we created an installation that perfectly replicated the surrounding meadows of the estate and was perfect for hanging above a seating area and a logo of the Woodlands. Together, this became an area to entice visitors to mark their moment at the Woodlands. We created this installation using sage green foliages, pink Ruscus, hydrangea and preserved pink, champaign and white roses.

For the atrium, we placed two large urn installations on plinths on either side of the room that effortlessly framed the alter. Filled with neutral blush, ivory tones, and green foliage, they were both on theme with nature and made lovely additions to the room. We also dressed the existing chandelier to create a suspended floral feature. Using mainly blush and ivory tones, this was another feature we designed to catch people's eye while also emulating the beauty of nature. 

Bespoke flowers for hotel entrance - Fitzgeralds Woodlands Hotel and Spa - Limerick, Ireland
Bespoke Flower Entrance Feature
 Two luxury dried flower bouquets placed within a hotel room.
Dried Flower Bouquets in a Hotel Room

Amaranté is an event florist who can cater for every type of corporate event and client. Please fill out the enquiry form below if you're considering corporate flower arrangements to bring your event vision to life. Please provide as much information as you can too. For instance, the space you are working with, what kind of design you have in mind and how, in your vision, we can help you with it.

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