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OUR STORY

"The process created eternity roses that captured the smell and appearance of a rose in its prime, freezing it in time to be savoured for an entire year. But perfecting this wasn’t enough – I wanted to share my passion for roses with the world."

The Birth of Amaranté


I used to take a stroll down to Covent Garden Market every Saturday morning to buy a fresh bunch of roses for the week. I did this without fail for years, spending copious amounts of money on luxury roses that would brighten up my home and bring the colour back to my spirit. 


But as the saying goes, all good things eventually come to an end. 


 As the week flew by, my roses would slowly wilt away, losing their bold colour and inviting aroma. I was also facing the reality of where these roses came from and how my constant demand was inadvertently harming the planet. 


For a while, I thought about giving up my passion for roses and looking for a different vice. However, I was not about to give up so easily. After much research, years of trial and error and countless roses, I finally arrived at a scientific method that could preserve real roses to last a year. 


The process created eternity roses that captured the smell and appearance of a rose in its prime, freezing it in time to be savoured for an entire year. But perfecting this for myself was not enough – I wanted to share my passion for roses with the world.


KAY

CEO & FOUNDER

Our Journey Has Only Just Begun


Amaranté has reached a point where we can proudly offer our everlasting roses to our customers, but that doesn’t mean our work here is done. 


We’re committed to using our profits to better the world, supporting global reforestation projects and working with more Fairtrade farmers to provide a better future for developing nations across the world. 


Our current goal is to contribute a million newly-planted trees by 2025 as part of our reforestation efforts. We’ve already helped plant thousands of trees globally in a short amount of time, and excited to plant millions more with you. 


We have worked hard to not only neutralise our carbon foot print, but also create more O2 than CO2 with each purchase of our Forever Roses. We want to ensure our customers have peace of mind knowing that we’re not just a socially conscious business, but one that leaves a positive impact on our planet.


To us, Amarante is not just a place to buy preserved roses, it’s a platform for changing the way businesses treat their suppliers and customers. We want to build a brand that is conscious of its production chain, understands its impact on the environment and delivers on its promises. 

The simple fact is that roses say it better than words ever can.

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@AMARANTE.LONDON