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Creating luxury that doesn’t cost the Earth

Respect factors into everything we do. The process by which we create our idyllic forever flowers is something we have worked incredibly hard to achieve. The process begins with the farmers who pick the fantastical stems that you see in our gorgeous Dried Flower arrangements and enchanting Infinity Roses.

Our journey has taught us that there is no definitive destination for where our commitment to respect ends. We place importance on how we treat the epic beauty that is our planet Earth, and we hope to empower you to embrace sustainable shopping practices too.

Like many businesses, we started in the bedroom of our CEO and company founder, Kay Seehra. From the very beginning, she dreamt of sharing her passion for flowers while searching for a way to preserve their beautiful, but fragile short life. 

Her continued research led her to a Fairtrade farm in Ecuador. Together with a Fairtrade farmer, Kay developed a natural preservation formula, capable of freezing the life of every rose, capturing them within the height of their beauty. 

Plant installations took centre stage for Red Sea Globals transformation for their event at the Excel Exhibition Centre
Bespoke Floral Installation for Adidas London store, plant installations by Amaranté London.

OUR STORY

Together with a Fairtrade farmer, our founder Kay developed a natural preservation formula, capable of freezing the life of every bloom, capturing them in the prime of their beauty. Kay wanted to create a sustainable florist brand that would change the way we shop.

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