Flowers and Planting at ExCeL London
Amaranté designs and installs flowers and planting for exhibitions, launches and brand events at ExCeL London. We have worked there on Formula E, ICE, World Travel Market and Red Sea Global. Most of our exhibition work is at ExCeL, and we build to the hall's access and build day schedule rather than around it.
ExCeL is a good building to work in and a demanding one to work around. The lighting and temperature are controlled, which is kind to fresh material and means a scheme installed on a Sunday still looks right on Wednesday. What is less forgiving is everything else: the build day, the vehicle access, the loading schedule, and the number of other trades working in the same hall at the same time. The pressure at ExCeL is almost never the flowers.
What we do at ExCeL
Feature installations and entrance pieces.
The arch, the backdrop, the suspended piece, the thing people photograph and post. Height and fixing points decide what is possible, so these start with your stand drawings rather than with flowers.
Stand flowers and planting.
Specimen plants, trees and greenery brought in for the show and collected afterwards, so nothing has to be bought, stored or disposed of. Fresh arrangements where the stand wants softness rather than structure.
Hospitality and lounge areas.
VIP lounges, meeting rooms and press areas, where the brief is comfort rather than impact and the material has to survive four days of people leaning on it.
Living walls and green screens.
Where a stand needs height or a backdrop and the structure allows it.
Venue wide schemes.
Entrances, registration, catering and seating areas for the organiser rather than a single exhibitor. This is what we do on shows like World Travel Market and ICE.
Awards and gala staging.
Stage dressing, table schemes and photography walls for the evening events that sit alongside the show, as we do for Formula E.
What working at ExCeL actually involves
We are fifteen minutes away.
Our studio is in Stratford, which matters more than it sounds. Material does not sit in a van across London on a build morning, and if something needs replacing on day two of a show we can be back in the hall the same morning.
We work to your build schedule, not ours.
Flowers and planting go in near the end of a build, after the structure, the electrics and the graphics. We plan around that rather than asking the hall to plan around us. Tell us your build day and we will tell you when we need to be on site.
Vehicle access and passes.
[This is a specific operational process and it needs the team's own words.]
Fresh material in a hall.
ExCeL's lighting and temperature are controlled, which is why fresh arrangements hold their look across a four day show better than they would in a marquee or a daylit atrium. Material is conditioned before it arrives rather than on site, because a build hall is not a workroom.
Maintenance during the show.
[ What Amaranté offers across a multi day show: whether someone attends daily, how watering is handled, what happens if something is damaged. Needs confirming.]
Breakdown.
Everything hired is collected at breakdown. Nothing is left on your stand for your crew to deal with, and nothing goes in a skip that did not need to.
Who we deal with.
We will talk to your stand builder, your organiser or the venue directly, whichever saves you a conversation. For organiser-wide schemes we work to the show's own timetable rather than to any one exhibitor's.
Shows we have worked on at ExCeL
How much notice we need
Same day is possible, subject to what is available that morning. For bespoke work, where the scheme is designed for your stand rather than drawn from stock, we ask for five days.
For a feature installation, something suspended, or anything that has to fit a structure, start earlier than five days. The limit is rarely the flowers. It is agreeing the design against your stand drawings, and getting the access and build slot confirmed.
If your stand has just been confirmed and the show opens next week, send the brief anyway. Schedules tighten as a show approaches and the options narrow with them, but late briefs are normal in exhibition work and we take them on.
Why Clients Stay With Us
Flowers and planting at ExCeL: common questions
Yes. We work at ExCeL regularly and our studio is in Stratford, fifteen minutes away. Tell us your hall, stand number and build day and we will work to the show's access schedule.
Five days for bespoke work designed around your stand. Same day is possible for simpler briefs, subject to what is available that morning. Feature installations and anything suspended need longer, because the design has to be agreed against your stand drawings.
We install. Flowers and planting go in near the end of a build, after the structure, electrics and graphics, and we plan around your build schedule rather than asking you to plan around ours.
Yes. Everything hired is collected at breakdown, so nothing is left on your stand and nothing is thrown away that did not need to be.
Yes. Specimen plants, trees and greenery are brought in for the show and collected afterwards, so nothing has to be bought, stored or disposed of.
Usually, yes. ExCeL's lighting and temperature are controlled, which suits fresh material better than a marquee or a daylit space. We condition everything before it arrives rather than on site.
Yes. We will deal with your stand builder, your organiser or the venue directly, whichever saves you a conversation.
Yes. We dress entrances, registration, catering and seating areas for organisers, as well as individual exhibitor stands. We have done organiser-wide work at ExCeL on World Travel Market and ICE.
Olympia London, Queen Elizabeth II Centre in Westminster and Tobacco Dock among others. Most of our exhibition work is at ExCeL.
Working at ExCeL?
Tell us the show, your hall and stand number, and your build day. We will come back with a concept and a price.
Call us on 0204 525 6518, email us at support@amarantelondon.com or , or use the form below.
