We have had an eventful year here at Amaranté. We've done so many amazing things, and we couldn’t have done it without your continued support.
It’s All for You!
After spending a lot of time searching to grow my amazing team, I found just the right people for our ongoing expansion. We have additions for all of our departments - from copywriters to content creators and personal shoppers dedicated to guiding you through every part of your shopping experience. I wanted to share this exciting news about our ever-growing brand.
We have recruited 30 new team members this year and had three office moves, during two lockdowns. It's certainly been a whirlwind of a year! We all feel right at home in our new office which is located in Stratford's Olympic Park, right next to Westfield and we're thrilled to be able to offer a free click and collect service for all our beautiful flowers.
Our new joiners have already brought so much to our team and have settled in perfectly. They have already made a tremendous contribution - we're so proud of each and every one of them!
I'm thrilled to announce that we have gone global. We now can deliver our blooms securely to every country around the world as quick as next day and through our partnership with DHL, international shipping starts at just £10.00.
I'm so excited to be able to give so many more people the chance to bring our striking long-lasting blooms into their lives as a beautiful gift for themselves, or someone they love.
Alongside our preserved Infinity Roses, we wanted to give you the option of sustainable Dried Flowers, beautifully made with unique preservation techniques by our florists. Sourced from our BCORP certified farm in Holland, each of our dried flowers create no harmful environmental or humanitarian impact.
Just last month, we released our brand-new range of dried flower bouquets. Whilst some were perfect reimagined designs of your favourite bouquets, such as Rustic Meadow and Bleached Haze, others were completely unique but equally as beautiful.
Brand-new bouquets such as Urban Jungle adopt striking peacock feathers, and Summer Heat to help remind us as winter draws in, of a warm summers day.
For this collection, we drew on our beloved Infinity Roses which have made an appearance in some of our bouquets, binding the two together to create an everlasting unique arrangement to decorate your home.
We enjoyed releasing these brand-new bouquets that now come in a range of sizes from large bouquets to jam jars. Our dried flower bouquets are all eco-friendly and responsibly farmed.
We also released our Wedding collection that debuted at the National Wedding Show, and we couldn’t contain our excitement for it. Made with love and care, our Wedding collection will have every prospective bride and groom jumping for joy.
Every bouquet comes in bridal and bridesmaid bouquets, buttonholes, jam jars and centrepieces! When making this collection, we had every bride in mind and wanted to appeal to each and every different wedding theme.
Our Bridal Blush bouquet, created with many natural pink tones, is more for a traditional bride in the sense of colour palettes. Whereas our Adore You bouquet uses deeper tones for brides that enjoys an alternative colour palette.
The inimitable feature about our Wedding collection is all bouquets and arrangements can be bought far in advance and still look just as gorgeous for the day of your wedding - with our 365 day guarantee.
Our free next day delivery also means that if you need pristine ready to wear Wedding Flowers in a hurry, we're able to ship them right to your venue meaning all you need to do is select your favourites and unbox them when they arrive.
Whatever your theme may be, we can guarantee we have the florals you are looking for. Look at our brand-new Wedding range to see what we can offer you for your special day. You can read more about our Wedding Collection here.
We had the pleasure to work with Soho House and decorate their house with our beautiful florals. We worked alongside them to come up with bouquets that would suit the tone and atmosphere of their White City House. Our florists did an amazing job, and this was a huge step for us and all the excitement doesn't end there!
The National Wedding Show
This year, we have been selected as the headlining floral partner for the National Wedding Show. This opportunity has allowed us to have so much space to showcase our stunning florals. We had the honour of dressing their catwalk where you could see our bouquets in models’ hands.
Our team made beautiful floral arrangements that were displayed on the WED talk stages and in the VIP tent. Our stand was the perfect photographable moment. Adorned in breath-taking sustainable flowers, we had so many of our customers coming to talk with us about their floral needs!
You can find us again at NEC Birmingham 29th-31st October.
In September, we were commissioned by Harrods and luxury skincare brand Noble Panacea to create a focal centrepiece that announced Nobles launch into the UK. Their ethos is strictly about creating natural skincare that releases no harmful toxins into our bodies or the planet.
As two sustainable brands, we were able to see eye-to-eye on our motivation to make sustainability core to a brand, rather than a nice-to-have.
I was very proud we had the opportunity to dress the beauty section of Harrods with our installation, incorporating all the natural ingredients of oats, eucalyptus and others that are incorporated within Noble's skincare. It was a thrilling experience getting to be part of a landmark launch for both Noble Panacea and Harrods.
Our most recent opportunity has been to work with Selfridges and beauty brand Aveda to create a stunning floral arrangement for the Oxford Street store. Aveda is a 100% vegan, botanical inspired beauty brand. We worked alongside them to create floral arrangements for their feature area. Over the course of just two months, we were able to design and install a beautiful floral centrepiece that launched a new plant based line of creams.
When making the bouquets, our head florist Maria focused on the use of Eucalyptus as it is one of Aveda's main ingredients in their products. Wheat is also heavily featured in this floral arrangement as the bouquets were inspired by organic and natural flower fields.
Project Planet Earth
Through your support of the brand and purchasing our flowers, we have now reforested 25,000 trees in the Amazon and Madagascar rainforests. I couldn't be more thrilled with the impact we are having, but there is much more we can all be doing.
I started this brand to make sure we would be an eco-friendly and sustainable company. It's our mission to not release any harmful chemicals or toxins into the world. No matter what, we ensure that all our flowers are responsibly sourced and are cruelty-free. I wanted to work with farmers that believed in the same values as us. Ones that also wanted to help replant the planet.
We have done so much for sustainability this year and, we want to continue doing that in the next year. I wanted to thank you for helping us help the planet!
Exciting New Things Ahead!
With everything we've already achieved, we're thrilled that there are still so many exciting things to come!
Being eco-friendly is always our main ethos and we will always strive to keep that as our main priority. And of course, continue decorating everyone's home in our fresh and eco-friendly florals!