Bringing Wimbledon to Life Across London
Wimbledon is one of the great celebrations of the London summer - a fortnight of heritage, atmosphere and summer at its peak, felt far beyond the Championships themselves. Our clients wanted to bring that celebration to their own doors, and we made it happen through floral installations and experiences. Each one carried the spirit of the Championships out into the city.
Where Wimbledon Begins
On the grounds of the Championships, we created a guest arrival experience designed to set the tone for the day ahead. We designed a grand fresh flower archway, crowned with the Championships crest and built on a scale to match the occasion, alongside a flower wall made to be photographed.
Every element was built on site, stem by stem, by our expert London florists. Alliums, lavender, harlequin and gardenia featured among them, arranged in Wimbledon's signature palette of green, white and purple, with soft lilac butterflies threaded throughout. The first thing guests saw, and for many, the first photograph they took.
Wimbledon Served at Saddle London
For Saddle London, the brief was clear: create an experience, not a display - something guests could feel part of, rather than simply walk past. To mark the launch of their exclusive ube matcha, we designed a floral installation that climbed the front of their shopfront, bringing the spirit of the Championships to a café known for its eye for detail.
Colour became the thread tying the two brands together: purple, one of Wimbledon's signature shades and the colour of Saddle's drink. The design wove vintage tennis rackets and tennis balls among seasonal summer flowers - the small cues that made people stop, look closer, and realise what it was celebrating.
The result reflected what Saddle does best: marking the cultural moments that matter most to the people who walk through their door.
David Clulow x Ralph Lauren, for Wimbledon
When David Clulow partnered with Ralph Lauren for Wimbledon, we brought the moment to life with tennis themed floral arches at two of their stores, in Battersea and Wimbledon. Each entrance was framed in green, white and purple, with tennis rackets and balls tucked among the flowers - a fitting welcome for a partnership with this much occasion behind it.
More Than Floristry
We think in moments, not arrangements. Each piece we create is designed to hold a feeling and tell a story, and every one is imagined, built and brought to life by a single team.
Designed
The concept and creative, shaped by our design team.
Built
Handcrafted in-house by our team of expert florists and producers.
Installed
Delivered, installed and finished on the day it matters.
Tell Us About Your Event
From shopfronts to landmark events, we design installations that make people stop, look and remember. Tell us what you're imagining, and we'll bring it to life. Call us on 0204 525 6518, email us at support@amarantelondon.com or fill in the form below to organise a consultation with a member of our team about your event.