PRIMARK

For their latest collection launch, Primark was seeking a local London event florist to bring some remarkable, sustainable floral arrangements for a unique floral touch to their event.

In keeping with the bright, Spring theme, we took the colour palette directly from Primark’s new Spring collection, bringing together an array of pink, yellow and purple stems in every arrangement. We also featured a selection of green stems for a natural contrast, while still ensuring the pastel stems took centre stage.

Having floral installations that were sustainable was equally important to Primark so we made sure to only use seasonal Spring stems and preserved flowers that would not have a negative effect on the environment.