For Chelsea in Bloom 2025’s “Flowers in Fashion” theme, Hackett’s Sloane Street flagship became the setting for a floral display inspired by the brand’s signature British tailoring and craftsmanship.

The goal: Translate Hackett’s timeless style and attention to detail into floral form - bringing fashion and floristry together on one of Chelsea’s most celebrated floral stages.

We began with Hackett’s signature accessory: the gentleman’s tie - a cornerstone of their collection, often crafted from pure silk - reimagined as a sculptural floral composition stretching from the shopfront into the window display. Seasonal British petals in soft, summery tones were layered with textured greenery to echo the folds and elegance of silk, turning each tie into an immersive, living statement of craftsmanship.

We began with Hackett’s signature accessory: the gentleman’s tie — a cornerstone of their collection, often crafted from pure silk — reimagined as a sculptural floral composition stretching from the shopfront into the window display. Seasonal British petals in soft, summery tones were layered with textured greenery to echo the folds and elegance of silk, turning each tie into an immersive, living statement of craftsmanship.

Your brand deserves more than a standard floral display. We create bespoke Chelsea in Bloom installations that not only transform your space but capture attention, tell your story, and leave a lasting impression. Every installation is crafted in-house, tailored to your brand, and designed to delight visitors and drive engagement.