Amaranté at

Adidas

We were engaged as an event florist and tasked with transforming a mere retail space into an oasis of style and sustainability. We created a vision for the Adidas x Stella McCartney’s aSMC collection launch. With a reputation for meticulously crafted arrangements and a passion for eco-conscious elegance, our expert event florists designed a naturally balanced landscape combining plants and greenery with stylish apparel.

Chandeliers of foliage hang throughout the space, designed to perfectly frame the styling, and be embellished with hanging florals, acrylic panels, and light tubes. These create an illuminating central space. Every acrylic plinth displayed throughout is filled with dried flowers, forming a dynamic range of neutral tones.

With careful placement of every floral arrangement, we designed installations that effortlessly highlight the aSMC collection and educate consumers on the importance of making sustainable choices.

In honour of Adidas x Stella McCartney's new aSMC collection launch, we set out to create an immersive experience with sustainability at the heart. Drawing inspiration from natural landscapes, we used an array of foliage, plants and hanging floral acrylic panels to bring our designs to life.

Amaranté London displays its sophisticated event floristry at Adidas x Stella McCartney's aSMC collection launch, with vibrant plant displays intertwining with the fashion-forward athletic wear. The ambience reflects a luxury storefront with a biophilic design approach.
An expertly curated planter by Event Florist Amaranté London for the Adidas x Stella McCartney aSMC collection launch, featuring an assortment of green plants that evoke a sense of luxury and vitality.
A view of the retail space featuring a verdant display of ferns and foliage subtly merging high fashion with the natural world - designed and installed by Amaranté London at the Adidas x Stella McCartney aSMC collection launch.
This Amaranté London-designed setup for the Adidas x Stella McCartney aSMC collection launch pairs athletic wear with carefully chosen plants and greenery. The archway, bordered by beds of lush foliage, frames the stylish apparel, creating a sophisticated, relaxing and sustainable retail space at the Adidas x Stella McCartney aSMC collection launch.
In this image, the signature Adidas x Stella McCartney aSMC logo is accentuated by a canopy of delicate ivy and verdant plants, artfully arranged by Event Florist Amaranté London. A botanical backdrop was implemented for this strategic retail space, setting a natural ambience to the high-end fashion setting.
In the image, a showcase at the Adidas x Stella McCartney aSMC collection launch features a stylish terracotta backpack surrounded by a diverse array of lush greenery arranged by Amaranté London, symbolising the fusion of fashion with environmental consciousness.
An elegant display at Adidas x Stella McCartney's aSMC launch was designed by Amaranté London, featuring athletic footwear atop a clear case of vibrant greenery, reflecting the event’s dedication to combining high fashion with natural aesthetics.
Focused on the Adidas x Stella McCartney aSMC collection logo, this image captures Amaranté London's botanical artistry through a glass pane, with A soft focus on the delicate textures of the diverse foliage, echoing the brand's commitment to sustainability.
A cascading ivy installation by Amaranté London at the Adidas x Stella McCartney aSMC collection launch creates a striking natural chandelier, contrasting with the vibrant orange jacket and sleek mannequins, blending dynamic fashion with organic elegance.
Mannequins dressed in Adidas x Stella McCartney aSMC collection are arrayed on pedestals amidst a lavish display of greenery by Amaranté London Event Florist, offers a harmonious blend of bold sportswear and delicate foliage, emblematic of sustainable luxury fashion.
Amaranté London's exquisite event floristry frames an Adidas x Stella McCartney aSMC collection display, showcasing winter jackets above terrarium-like planters. The greenery imbues the space with vitality, highlighting the collection's outdoor-friendly ethos.
Lush foliage and soft bunny tails grass cascade over the edge of a display at the Adidas x Stella McCartney aSMC launch event, thanks to Amaranté London's expert floristry that introduced a serene, natural element to this retail space of the location.
The entire retail environment is transformed by the presence of plants and greenery for the Adidas x Stella McCartney aSMC launch by Amaranté London - experienced Event Florist. The trailing ivy adorns the ceiling, and a curated collection of plants enriches the urban space with a natural, serene atmosphere.
An intricate hanging garden installation by Amaranté London at the entry of the Adidas x Stella McCartney aSMC event, with ivy and greenery spilling from above, creating an inviting, organic canopy that softens the industrial chic of the surroundings.
Detail of Amaranté London's plant arrangement for the Adidas x Stella McCartney aSMC collection, featuring glossy monstera leaves and delicate bunny tail grass amidst vibrant greenery. The arrangement captures the essence of nature within a corporate event setting.
A display at the Adidas x Stella McCartney aSMC collection launch artfully adorned by Amaranté London with a verdant top shelf of green plants, with trailing ivy on one side, all against a holographic backdrop.
This is a close-up of Amaranté London's plant styling for the Adidas x Stella McCartney aSMC collection. It displays spider plants and soft grasses on a mossy bed, with a fashion illustration in the background.
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