Amaranté Floral Decoration for Aveda's Corporate Event display at Selfridges

Amaranté Floral Decoration for Aveda's Corporate Event display at Selfridges

Posted by Customer Support on

Aveda is a premium skincare brand that uses only vegan ingredients, responsible sourcing and manufacturing. They maintain a sustainable ethos and put caring for the planet at the heart of everything they do.

A bespoke corporate flower arrangement, featuring forever flowers.
Corporate Flower arrangements: Bespoke Floral Display in Selfridges for Aveda


As Amaranté shares Aveda's sustainable values, this was an inspiring opportunity. Aveda was searching for an experienced event florist who could design an produce unique corporate flower arrangements for their featured area in Selfridges. They wanted a floral arrangement that would clearly represent their brand and perfectly correspond with their aesthetic.

Their family of products is botanically inspired, so fresh greenery was a must. Another distinctive element was their packaging which is made from 100% recycled materials and uses a beige and cream-colour palette. Their packaging inspired us to use whimsical wheat and playful pampas to complement our luxury bouquets of dried flowers and make their feature area as inviting as possible.

A table set up featuring dried flower bouquets created for the Aveda featured products area.
Dried Flower Bouquets on Display in the Feature Area Created for Aveda


Our florists revisited the design of our popular Rustic Meadow dried flower bouquet to elevate Aveda's featured area. As an already charming arrangement, our florists knew that adding decadence would be the perfect arrangement for Aveda's display.

We added new neutral and green stems to each arrangement. Each one was staggered in length and placed at different heights to give a dynamic tone to each bouquet. The result was a floral design where the tones of the flowers and the packaging beautifully complimented each other, neither detracting from the essence of the other, simply helping the other shine.

View of the display area featuring Amaranté floral design for Aveda's display at Selfridges
Aveda Product Display Decorated with our Bespoke Floral Arrangements

We knew it would be a good idea to make the Eucalyptus stems more prominent in the floral arrangement. One of Aveda's key ingredients is refreshing Eucalyptus. All the stems we used are preserved and responsibly sourced from Fairtrade farms. Our preserved dried flower bouquets maintain their luxurious beauty and aroma, meaning there were no concerns about these iconic arrangements beginning to wilt while on display.

The result was a feature area that combined the worlds of skincare and nature, exciting visitors and setting the perfect scene to showcase their one-of-a-kind products.

Detailed view of bespoke bouquets featuring a range of stems of different heights.
Closeup View of the Bespoke Floral Arrangements

Click here to see more of our corporate flower arrangements

Speak to our Customer Support Team for Support with Your Corporate Flower Arrangements

Are you considering adding a floral arrangement to your display? Use the contact form or contact a member of our team by phone on 0204 525 6518 or WhatsApp to find out more about our design process and what our florists can do for you. As an experienced event florist, we can bring a unique floral transformation to any space, so please provide as much information as possible to help our team understand how they can help create your floral arrangements.

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