AMARANTÉ AT

SOHO HOUSE

A panoramic view of White City House's sophisticated lounge area, adorned with Amaranté's bespoke floral arrangements for events, featuring a series of elegant vases filled with silvery botanicals on round tables, enhancing the venue's warm, inviting ambience with a touch of botanical chic.

Soho House (club) is an exclusive hotel chain featuring 40 houses and 75 sites worldwide, 9 of which are located in London. Named after its location, White City House occupies a part of the former BBC Television building. 1970s interiors inspired Soho House, and it features artwork that recalls 1970s TV shows in its space. White City House in London was seeking an experienced florist for hotels to renew their floral décor.

We partnered with this exclusive hotel and event location to design and create bespoke flower arrangements for their Members Club & Hotel. We ensured our florists valued the classic interior design and the architecture of the Grade-II building where the White City House Hotel is located.

In the foreground, an elegant cork-based centrepiece showcasing Amaranté's bespoke floral arrangement takes centre stage, with an array of feather-like silvery leaves and delicate flowers emerging from a clear glass vase, set against the softly lit, luxurious backdrop of White City House's spacious lounge area.
In the foreground, an elegant cork-based centrepiece showcasing Amaranté's bespoke floral arrangement takes centre stage, with an array of feather-like silvery leaves and delicate flowers emerging from a clear glass vase, set against the softly lit, luxurious backdrop of White City House's spacious lounge area.
An Amaranté bespoke floral arrangement for events stands majestically on a circular cork base, featuring an array of dried blooms in earthy tones, perfectly complementing the moody atmosphere of a luxurious space at SOHO HOUSE.
The grandeur of the White City House is enhanced by a striking event florist's creation by Amaranté, with silvery foliage and plumes rising from a clear vase on a cork centrepiece against the blurred backdrop of a plush lounge with hanging lights.
A luxurious bespoke floral arrangement by Amaranté London - Event Florist - sits proudly in a sleek black vase with a dynamic composition of white blossoms, feathery greens, and rich red accents, providing an abundant focal point against the deep red velvet backdrop of an elegant event setting.
A pair of Amaranté's bespoke floral arrangements for this hotel space gracing a sophisticated venue with delicate dried botanicals in neutral tones that emanate a sense of timeless elegance, set upon circular cork bases on polished wood tables in the dimly lit, intimate ambience of a private intimate space.
This image captures the intricate detail of this bespoke floral arrangement designed and produced by Amaranté London, a lush composition with striking red spikes, soft white flowers, and textural foliage, all contained in a dark, elegant box vase resting on a cork display in the warm, wood-toned ambience of a London event venue.
An Amaranté designed bespoke floral arrangement is showcased in this image, with an ethereal collection of white and pale green foliage accented by darker leaves, elegantly tied with a black ribbon around the glass vase, set upon a cork base with a softly lit, upscale lounge atmosphere in the background.
Amaranté's bespoke floral arrangements line the centre of polished mahogany tables, their blush and copper tones creating a warm, welcoming ambience, set against the luxurious backdrop of White City House's lounge with natural light streaming through large windows.
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