The True Cost of Fresh Flowers

Despite how innocent roses may look, you might find it surprising that it takes a considerable amount of carbon dioxide (CO2) to go from planting to your home.

The Right Supplier Makes a Huge Difference

Studies in 2007 by Cranfield University in England found 12,000 roses grown in a Dutch hothouse emitted 35,000 kilograms of CO2. This is compared to the 6,000 kilograms of CO2 that it takes to grow and transport the same number of roses on a field. The reason it’s so much higher is that the Dutch roses require artificial lighting and cooling whereas Fairtrade roses, such as those grown in Ecuador, are grown in natural conditions.

 Amarante chooses to support farmers in Ecuador. We entrust them to grow a beautiful variety of fresh roses that we use as a base for our everlasting roses. Not only is it better for the environment, but we also contribute to their welfare by working only with Fairtrade farms and creating long-term partnerships to provide us with a steady supply of high-quality roses that we transform into Forever roses. 

Forever Roses Last Longer and Save Money

Forever Roses are also far less wasteful. Not only does our process result in lower CO2 emissions than fresh flowers, but they simply last longer which means you don’t need to throw them out every two weeks. 

 A medium box of our preserved roses costs £99.00 for 12 roses which last at least 12 months. In comparison, a dozen large Ecuadorian roses cost £25.00 from most florists and supermarkets. These last around two weeks, meaning you’re spending around £650.00 per year if you want to keep fresh roses around.