The secret language of roses: choosing the best colour for your Eternal Roses

Throughout history, no flower has equalled the rose's classic beauty and sweet fragrance. In fact, roses are a popular favourite to send heartfelt messages to spouses, friends, and loved ones.
Roses are, however, more than just pretty flowers. In fact, depending on their blooms' colour, they can convey entirely different messages to those who receive them.
Today, you'll learn about the language of flowers, also known as Floriography. Dating back to the Victorian era, this field of study employs various flowers and colours as a means of coded communication. You'll discover how the colour of your rose arrangement can help you send a special message to your loved ones.
What do different rose colours symbolise?
Roses have the power to express affection, appreciation, and gratitude. Whether your message is one of love, friendship, or remembrance, pay extra attention when deciding on the colour you choose for your forever roses.
Amaranté brings you one of the most nuanced colour selections on the market. Our Eternal Roses are a thoughtful and luxurious gift that keeps your emotions alive for up to three years.
The eternal red rose: the ultimate symbol of love, passion, and longing


Nothing says I love you like a beautiful red forever rose arrangement. The red rose is considered the ultimate symbol of romantic love and everlasting passion all over the world.
The sheer beauty of the red rose is associated with throbbing feelings of love and with a passionate expression of attraction. In fact, red can evoke a sensual and deep response in the human brain.
This colour also conveys respect. It represents the strong bond between lovers, making the red rose universally known as the lovers' rose.
Red Eternal Roses: elegance, unconscious beauty, and commitment
Deep red or wine roses are the perfect choice to express your passionate feelings to your lover. Although not as traditional as the classic red rose, this burgundy shade symbolises elegance and unconscious beauty.
In the Victorian era, wine roses were considered to express profound devotion.
Today, lovers typically give burgundy roses to declare their readiness for a long-term commitment and profess their deep love and passion. This deep red colour is captivating and enigmatic and represents deep feelings. Giving these flowers as a gift will help you break down all communication barriers between you and your lover.
White roses: purity, chastity, and innocence


Generally associated with marriage and spirituality by Western cultures, the white rose is often referred to as the bridal rose and symbolises new beginnings. White roses are traditionally given at weddings and other ceremonial occasions, like christenings and graduations.
White roses have historically been synonymous with purity and virtue. However, their beauty has also made them a symbol of respect and remembrance. Their pure colour makes them an appropriate choice for farewells and supports someone who is grieving the loss of a loved one.
Champagne roses: charm and thoughtfulness


Commonly known as cream or ivory roses, these off-white blooms are often displayed during elegant ceremonies or events and provide a sense of peacefulness, without renouncing to luxury.
The colour ivory communicates both charm and thoughtfulness. Whether you want to tell someone they are on your mind or simply thank them, these roses are the perfect choice to let them know you care, without romantic intentions.
Pink roses were the first roses to be farmed and are universally recognised are some of the most popular flowers. These roses can make someone's day by expressing just the right emotion without saying a word.
Pink roses are graceful and delicate blossoms that symbolise gratitude, grace, and joy. However, these flowers can also carry additional meanings depending on their shade.
Amaranté prepares unique forever rose arrangements with hot pink and pastel pink preserved roses. While a deeper pink conveys gratitude and appreciation, a lighter pink shade is associated with tenderness, admiration, and happiness.
Purple Roses: enchantment and adoration




Lavender roses became a widely popular alternative to red or pink roses as gifts on romantic occasions. This eye-catching shade is an original choice that is guaranteed to make a striking impression.
Lavender has its own symbolic romantic meaning. In fact, lavender roses are often given as a sign of enchantment and love at first sight. At the same time, these flowers also make for a trendy home decor accessory for anyone looking to add a pastel accent to their living space.
The colour purple is magnetic and charming. In contrast to the lighter shade, deep purple evokes persistence and a desire to create something long-lasting.
Moreover, darker hues of purple are often associated with royalty and luxury and remind of the sumptuous gowns worn by kings and queens. As a result, royal purple roses are the perfect flowers to celebrate unique events and once-in-a-lifetime occasions.
Blue Roses: mystery, wonder, and uniqueness


Unlike other rose colours, blue roses do not exist in nature. As a result, these roses convey a sense of mystery and impossible achievement.
Blue roses embody unattainable love and desire and are perfect to complement a complex personality that does not allow for straightforward interpretation. These mesmerising roses also stand for the impossible -something that is hardly reachable. Still, you cannot get out of your head.
Amaranté creates stunning floral arrangements with royal and light blue preserved roses. While the deeper shade symbolises mystery and intrigue, a lighter shade of blue is associated with the first stages of love.
Mint green Eternal Roses: fertility, rejuvenation, and fresh starts


Green has always been closely linked with rejuvenation, abundance, and the constant life cycle. Green roses symbolise happiness and the rejuvenation of the spirit. For this reason, mint green roses are an excellent choice to celebrate good news and new beginnings.
Yellow roses: joy, friendship, and good luck.


A bright and vibrant colour, yellow is the most cheerful choice for flower arrangements. Sending yellow roses to a friend is a kind and thoughtful way to show them you care and cherish your friendship.
During Victorian times, yellow was interpreted as a "pale" colour. As a result, it carried negative meanings, such as jealousy, lack of enthusiasm, and infidelity.
However, yellow roses have come to represent optimism, joy, and care in modern times. At the same time, you shouldn't give yellow infinity roses to someone you are romantically interested in. In fact, this shade is the only one that has no romantic meaning behind it. On the other hand, it suggests that you would prefer to stay in the friend zone.
Peach roses: modesty, honesty, and appreciation.


Sweet and understated, peach is a delicate and charming colour. Peach roses combine simple elegance and breath-taking beauty with the concept of modesty.
Thus, peach roses are ideal for expressing gratitude and are a perfect gift to celebrate a deal's closing. When things have gone smoothly, or a business arrangement has concluded positively, peach roses are an excellent surprise that symbolises loyalty and harmony.
Black Eternal Roses: mystery, confidence and renewal.


As for blue roses, black roses do not exist in nature. With their mystical aura, they possibly carry the most complicated meaning to decipher. In fact, the colour black can represent everything from elusiveness to death, mourning, and farewell.
Black may not be the first colour that comes to mind when thinking about love and friendship. Still, these unique roses carry a positive meaning of rebirth and new beginnings, inspiring confidence during times of significant changes or upheaval.
Deep feelings that last forever
Now that you can easily recognise the meaning behind each colour, you'll be able to surprise your loved one with the forever rose arrangement that best matches your emotions.
Amaranté offers you a rich selection of Fairtrade preserved roses arranged into high-quality, handcrafted cardboard or suede hatboxes. Unlike fresh-cut roses, our preserved flowers are guaranteed to retain their gorgeous look for at least 365 days. They will remind anyone who receives them of your feelings for years, not days.